I've asked this question before but have been thinking more about it lately. What do you think makes a product sell? Fragrance, Texture, Packaging? I would guess most handmade soap or other body product business people would say all of it matters but what I've been hearing from people I've spoken to about this, most people are sold on ONE things. Sometimes it is packaging that first attracts them, some don't even pass up an opportunity to buy a product, even if it smells badly, if the packaging is great.
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